Scan up your Style: Put Pretty in your pocket

31 JANUARY 2013
Pretty in My Pocket, AKA PRIMP to power up your beauty products shopping experience at the scan of a barcode.

Online, Global – January 31, 2013 – Ladies and gentlemen it’s time to PRIMP with Pretty in My Pocket. Caroline Van Sickle and her team are on a mission to revolutionize the way you think about shopping for beauty products. Their new product, PRIMP, aims to make every beauty purchase a success, and allow consumers to have fun while shopping for all things pretty.

“When shopping for beauty products there are so many options, and not all of them are good ones,” says company founder Caroline Van Sickle “This causes what should be a fun and entertaining shopping experience to become stressful, so PRIMP aims to put the fun back into shopping for beauty products.”

PRIMP is an easy to use mobile platform for the latest information and reviews on beauty products. Designed to allow you and your friends to easily look inside each others makeup bags for product reviews, and access to our expert team of “Primpers,” for the latest in beauty tips and trends.

The Pretty in My Pocket experience also includes access to “Perks,” including discounts, deluxe samples, free makeovers, and invites to exclusive events all designed just for our Primpers. We also have a collection of Makeup Mavens, whose expert advice can be accessed at the touch of a button.

Pretty In My Pocket or PRIMP is an innovative mobile beauty app for your Smartphone. Founded by Caroline Van Sickle, a marketing professional by trade Pretty in My Pocket aims to revolutionize the way we look for beauty products. Their innovative new app strives to demystify beauty with a quick barcode scan, granting users access to expert reviews, connect with friends, score location based beauty perks and have fun while shopping for cosmetics, perfumes, and other beauty products. In addition to the app PRIMP hosts a beauty blog, run by our team of expert “Power Primpers,” who have the inside track on all the latest beauty tips and tricks.

For more information, please contact:

Caroline Van Sickle